Welcome.
My name is
Anja Sindberg
With more than a decade of experience across transformation, consumer experience and commercial strategy, I help organizations connect business ambitions with real-world impact.
I work where insight meets action – translating data, creativity and structure into tangible results. My approach combines strategic foresight, analytical depth and hands-on execution, ensuring that ideas don’t just inspire, but actually move the needle.
Before founding AS Strategic Advisory, I built two companies from scratch and spent years leading transformation and consumer experience across large international organizations – including FDM, Volvo Cars, Aller Media and Toyota.
That journey taught me the importance of bridging the gap between strategy and daily operations – between leadership intent and consumer reality.