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I work where insight has to become action.

My name is Anja Sindberg, and I founded AS Strategic Advisory. I bring more than a decade of experience across transformation, consumer experience and commercial strategy, and I help organisations connect business ambition with what actually happens in the real world.

Anja Sindberg

I have built three businesses from the ground up. Today, I am behind both AS Strategic Advisory and Front Row Show, an international live experiences business operating across the Nordic and Baltic markets. I have also spent several years leading transformation and customer experience in large international organisations, including FDM, Volvo Cars, Aller Media and Toyota.

That journey taught me how much depends on bridging the gap between strategy and daily operations, and between leadership intent and customer reality.

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Experience from

  • FDM
  • Volvo Cars
  • Aller Media
  • Toyota

What I bring

  • Strategic and analytical depth
  • A strong understanding of customers and organisations
  • Experience working across functions and leadership levels
  • The ability to translate insight into decisions and movement
  • First-hand experience of building and running businesses
  • A human and commercially grounded approach

People create value for people.

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