Three areas, one connected piece of work.
I work as an external sparring partner, adviser or project lead, depending on what the situation calls for. Engagements start from where you are, not from a fixed package.
- 01Find the friction
- 02Make the potential visible
- 03Turn it into value
Find the friction
Analysing customer experience, organisational reality, processes, strategic ambitions, decision-making and the barriers to progress.
- Customer and consumer experience diagnostics
- Insight, market and trend analysis
- Executive and management sparring
Make the potential visible
Building shared understanding, direction and priorities around the problems worth solving and the opportunities worth pursuing.
- Opportunity identification and prioritisation
- Strategic direction and roadmap development
- Customer and brand strategy
- AI-related business development and decision-making
Turn it into value
Supporting strategy, organisational alignment, transformation, development work and execution so insight leads to real movement.
- Organisational and strategic alignment
- Business development
- Transformation planning
- Programme and project leadership
- Stakeholder alignment
- Change, communication and implementation
Who I work with
Leaders and organisations who need an experienced outside perspective to spot patterns, challenge assumptions and create movement. Particularly membership organisations, experience-driven organisations, retail and customer-facing businesses, and organisations going through strategic, organisational or technological change.